Alltel Creates "Man Caves" Website

Alltel Creates "Man Caves" Website

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USA Today

Metrosexuals, move over. The Macho Man is back in town. After being displaced for a time by images of the more genteel, style-conscious metrosexual, more "manly" men seem to be regaining a place in the world of marketing and media.

Alltel, the No. 5 wireless carrier, has created www.officialmancave.com, an interactive animated site. The site builds on Alltel's TV ads that portray its four biggest rivals as dorky "sales guys."

The T-Mobile, Sprint, Verizon Wireless and AT&T characters were introduced in cable ads last year. They were used to launch Alltel's "My Circle" plan, which lets customers call 10 selected friends on any network or land line for free. The characters moved online this month and continue the quest to figure out the appeal of Alltel service and express their venom for its handsome blond spokesman, "Chad." The site -- including a man lounge and manbrary -- has layers of links and images, include 50 videos and 50 hidden hot spots that lead to another level.

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