Pharma company starts MySpace page to promote disease awareness

Pharma company starts MySpace page to promote disease awareness

A pharmaceutical company is partnering with MySpace in an effort to educate the MySpace generation about addiction to opiates, including prescription painkillers. The site, Addiction411, is the first MySpace disease information Web site about this topic, according to Reckitt Benckiser Pharmaceuticals, which launched the site. The site is accessible at myspace.com/addiction411 and offers information about the dangers of misusing opioids, identifying addiction, how recreational drug use can lead to addiction, and opioid addiction treatment options. The site also includes an interactive online addiction-identifier questionnaire and a physician locator to help people seeking office-based treatment for opioid dependence. As of this writing, Addiction411 already has 47 friends. Reckitt Benckiser Pharmaceuticals makes Suboxone Treatment for opioid dependence