JupiterResearch: Google tops Yahoo!, MySpace as favorite Web brand

JupiterResearch: Google tops Yahoo!, MySpace as favorite Web brand

A JupiterResearch poll showed that Google is consumers' favorite online brand, but preferences varied slightly when age and gender were taken into consideration. Overall, 36% of people polled called Google their favorite online brand, and 32% chose Yahoo!, reports PCMag.com. Men preferred Google, and women tended to prefer Yahoo!. Although MySpace ranked fifth overall, it tied with Yahoo! for second place among people aged 18-24, with both sites grabbing 32% of the vote in that group. However, among users aged 55 or older, only 1% preferred MySpace. Although 39% of this age group preferred Google and 30% preferred Yahoo!, 21% said they don't have a favorite online brand. Amazon.com and eBay were also among the top five favorite brands overall.