New AOL Body health site features pharma marketing opps

New AOL Body health site features pharma marketing opps

 

AOL has launched the health site AOL Body, which has multiple sales opportunities for pharma marketers. AOL Body, which launched in beta in May, reaches nearly 6 million unique visitors monthly and features articles, tools, resources, videos, and search capabilities, as well as blogs, community message boards and discussion areas. "AOL Body is actively working with health-interested marketers to reach consumers interested in a health site that provide relevant, easy-to-use, and easy-to-find health information," Cate Carley, pharma sales director for AOL Media Networks, tells ePharm5. "We have multiple sales opportunities for pharma companies, including our Drug Interaction Checker area, Rx area, and Diet and Fitness areas." According to the company, AOL Body will not only feature medical information but aims to be a destination for everything involved with staying healthy, including diet, fitness, and wellness, and its demographic is 55% female versus 45% male.