Genzyme using social media to spread good PR

Genzyme using social media to spread good PR

Genzyme is leveraging social media to communicate its corporate responsibility. The company is working with social media marketing firm Digital Influence Group to get the word out about its efforts in providing medical products to developing countries, environmentalism, and fostering a positive and productive corporate work culture. For example, Digital Influence Group is spearheading communication about Genzyme's earth-friendly business practices to influential blogs such as Treehugger, Inhabitat, and Green Wombat. Genzyme's Gaucher Initiative, which helps patients with Gaucher Disease in developing countries, also now has an online journal, in which a Genzyme vice president will document her experiences distributing drugs free of charge. Digital Influence Group is also communicating with employment blogs to spread the word about Genzyme's award-winning work environment.