Five pharma brands among TiVo's least fast-forwarded campaigns

Five pharma brands among TiVo's least fast-forwarded campaigns

 

Ads for several pharma brands, including the Partnership for Prescription Assistance and Lunesta, were among the least fast-forwarded brand campaigns during June, according to TiVo's Stop//Watch commercial rankings. For all measured networks, including both daytime and primetime, the Partnership for Prescription Assistance came in ninth among the ten least fast-forwarded campaigns. During primetime, Lunesta came in fifth and Plavix came in sixth. Zantac came in ninth among the top ten during primetime. TiVo's new service debuted last month, with May's commercial rankings. According to those results, Claritin-D allergy medicine's brand campaign was among the three least fast-forwarded commercials on primetime TV in May (ePharm5, 7/23/07).